Last chance to register for tonight’s free webinar ‘Australian Advertising Effectiveness Rules: To ESOV and Beyond’

Tonight, join two of the world’s leading authorities on advertising effectiveness, Rob Brittain and Peter Field, and globally-acclaimed researcher in media science, Professor Karen Nelson-Field, as they launch Australian Advertising Effectiveness Rules: To ESOV and Beyond. The first-of-its-kind report looks at the relationship between extra share of voice (ESOV) and key business metrics, and how advertisers should be setting their budgets to grow.

The one-hour webinar is critical for agencies and marketers alike and is brought to you by Advertising Council Australia in partnership with ThinkTV.

Webinar details:
Launch of report Australian Advertising Effectiveness Rules: To ESOV and Beyond
Date: 1 July 2021
Time: 5.00pm – 6:30pm AEST
Cost: Free
For more information and to register, click here.