Last chance to book for This Way Up: Kicks off tomorrow, 3 days, Sydney’s MCA and online

This Way Up, Australia’s Advertising Festival of Creativity, kicks off tomorrow at Sydney’s Museum of Contemporary Art – don’t miss your chance to hear from some of the world’s most acclaimed creatives.

Headline speakers include Goodby Silverstein’s Jeff Goodby (San Fran), Accenture Song’s Nick Law (New York), VMLY&R’s Kim Pick (New Zealand) and Orchard’s David Kolbusz (New York), with the local and international lineup live streamed interstate and overseas.

The Gold Pencil Award Party takes place on the evening of Thursday 17 August, where you’re invited to rub shoulders with the crème de la crème of Australia’s creative community.

Amid live DJs, great food, cocktails and views of Sydney Harbour, AWARD will mark the end of the festival by announcing some of the most prestigious creative accolades of the year – the Gold and Special winners of the 44th AWARD Awards and AWARD School’s top student for 2023.

Make sure you’re part of it! Check out the full schedule and grab your tickets here.

Event details:

This Way Up, Australia’s Advertising Festival of Creativity
August 15-17, Museum of Contemporary Art Sydney
Speaker sessions live streamed for audiences outside NSW