Lambert to CD role at Innocean Worldwide

Innocean Worldwide Australia has appointed former DraftFCB, Melbourne CD Scott Lambert as the agency’s new creative director, effective October 18.

Lambert left DraftFCB Melbourne in March, after eight years as creative director, leading the creative work for clients such as Honda, Kraft, Stihl, National Foods and the Stroke Foundation.

Innocean CEO Kevin Choi says he is excited to have Lambert join the growing Innocean team and believes his experience in building brands and his strong understanding of the automotive category will be an incredible asset to the agency: “Scott has a proven track record of great creativity in both Australia and Singapore and will help us attract new business and continue to build the brands of our existing clients including Hyundai and Kia,” Choi said.

Says Lambert: “I am honoured to become Innocean’s first Creative Director. Kevin and Amanda have done a great job in pulling together an experienced team who are passionate about great ideas, and hungry for success.

“The agency has two of the fastest growing automotive brands in Hyundai and Kia, and the work they have been producing is of a very high standard. My brief is to lift that standard even higher, and to also help the team on their new business push.

“This new role is exactly what I was looking for, and I am extremely excited by the challenge ahead,” Lambert said.