Konica Minolta appoints Core Sydney to help drive its multifunction marketing
Konica Minolta has selected Core Sydney to provide strategic and creative services following a competitive pitch.
Konica Minolta offers a broad range of multifunctional digital imaging solutions inspired by its bizhub brand of office and production printing equipment. The company also delivers expert professional services, experienced and responsive client support, plus world-class service provided through an extensive network of direct sales offices and authorised dealers.
Core will take responsibility for the execution of Konica Minolta’s integrated marketing communications plan across all channels.
Says Stevan Caldwell, national marketing manager Konica Minolta Business Solutions
Australia: “Core impressed us with their strategic capability and understanding of the highly competitive B2B market in addition to their ability to respond to our brief with effective creative solutions.”
Duncan Wakes-Miller, Core managing partner said: “We are delighted that Konica Minolta have chosen to partner with Core. It’s a world-class brand with an award-winning product range. Their products provide customers amazing features and benefits and we’re looking forward to helping tell their story.”
The Konica Minolta win, along with other recent new client gains including NSW Roads & Maritime Services, has prompted a series of new hires at Core including Holly Thomas who joins as senior account manager and Rebecca Scott who joins as account coordinator.