Know what you’re getting in to
April 6 2010, 1:38 am | | 6 Comments
It’simportant to know how well your car might perform in a serious crash.This spot for The Office of Road Safety from Marketforce, Perth encouragesbuyers to seriously consider safety, by looking for the ANCAP ratingtags when purchasing their next new car.
6 Comments
Chilling and effective. Noice work…
Yes. This works. Well done.
Nice simple technique. Gets you in – keeps you in – makes you think.
However, the strategic flaw is that it only deals with the extreme instance of low quality vehicles and therefore does make you wonder why the government would allow such shitty cars on our roads at all.
I wonder if the strategic answer wasn’t helping people understand that the system can help you pick the right sort of vehicle for your driving and safety needs, which might negate the need for shock tactic advertising.
But other than that – it is a good bit of TV.
Powerful spot. As a family man, it gave me goose bumps. If I could afford a new car, I’d definitely be checking out the stars!
Good argument and compelling film.
Radnuts, boys.