KitKat helps Aussies claim back their breaks in latest campaign via Wunderman Thompson

Of all work essentials, why wouldn’t breaks be deductible? This end of financial year (EOFY), KitKat is helping Aussies finally claim back their very essential work breaks in a new campaign via Wunderman Thompson Australia.

By simply purchasing an essential work item from www.kitkat.com.au/claimyourbreak for one day only on Friday, 30 June, not only will Aussies score a complimentary KitKat, but the purchase could also be tax deductible.

From the nine-to-fivers to the rideshare drivers, from the rockstars to the part-time referees – KitKat has everyone covered with a range of essential items. There’s something for all workers, from pencils, notepads, sunglasses, air fresheners, wide-brimmed hats, guitar picks and whistles.

Says João Braga, chief creative officer at Wunderman Thompson Australia: “There’s something out of place when you can claim anything from a pencil to a whistle but not your work breaks. So, thanks to KitKat you can now have a break and claim it too.”

Says Melanie Chen, head of marketing confectionery, Nestlé: “KitKat believes in giving people more breaks and as we head into a busy EOFY, we thought why shouldn’t work breaks be a deductible? So we’ve got a little creative about how we could help Aussies claim their work breaks, legitimately of course!”

The campaign, which was a combined effort with Wunderman Thompson, UM and POEM, is running on social channels, digital OOH and in earned.

Nestle, KitKat
Vice President – Global Category Lead KITKAT: Andrew Lawrey
Head of Marketing Confectionary: Melanie Chen
Senior Marketing Manager (Chocolate): Shannon Wright
Senior Brand Manager (KitKat): Monique Ellis
Assistant Brand Manager, Charlotte Elliot
e-Commerce Operations Manager: Sigourney Chase
Senior Brand Manager, e-Commerce and DTC:  Mikaela Colgan

Wunderman Thompson
Chief Creative Officer: João Braga
Creative Directors: Steven Hey, Simon Koay, Stephanie Gwee, Iain MacMillan
Copywriters: Dean Shein, Adriana Agustin-Radelja
Art Directors: Julian Batty, Sarah Fumo
Senior Designer: Michael Cunningham
Senior Producer: Miryana Velyanovski
Creative Technology / UX: Travis Weerts, Andrew Fonceca
Group Account Director: Samantha Scheidler
Account Manager: Francesca Brown
Chief Strategy Officer: Mel Wiese
General Manager: Annabelle Barnum

UM
Senior Client Director: Hadley Allchurch
Senior Strategy Director: Rachael Lonergan
Planning Director: Yelia Schnelle
Planning Manager: Cara Thomson
Senior Digital Director: John-Paul Williams

Poem
Group Account Director: Rhania Farah
Senior Account Director: Erica Llorica
Account Manager: Eliza Inglis