KIIS 101.1 launches final TVC in ‘Change Your Station, Change Your Life’ campaign via JOY

ARN has launched the second, and final, phase of the new KIIS 101.1 Jase & PJ in the Morning TVC series via JOY, which aired in Melbourne last night.

 

In the two launch TVCs, aired last month, Melbourne met Rachel and Tim who were on the receiving end of two separate ‘interventions’ staged by concerned friends and family, urging them to assess their radio listening habits at Breakfast and move on from their old station. In the new TVC, we follow up with Tim and Rachel who share their personal journey of ‘recovery’ after switching to Jase & PJ.

The KIIS 101.1 Jase & PJ TVCs are part of the station’s broader marketing strategy featuring the “Change your station, change your life” campaign positioning across outdoor, digital and social.

ARN Marketing & Content Teams
Creative Agency: JOY Agency
Production: Brilliant Films
Media Agency: Initiative