Kia invites punters to ‘Meet the Extras’ in new campaign for Cerato Hatch via Innocean, Sydney
Innocean, Sydney has launched a new campaign to promote the Kia Cerato Hatch, highlighting features such as keyless entry, cup holders, iPod connectivity and big boot space.
Says Steve Watt, National Marketing Manager: “The small car segment is the largest single segment in Australia and as such is one of the most competitive. We have a great story to tell here with the Cerato hatch so it was crucial we stood out amongst the clutter”.
Says Scott Lambert, creative director, Innocean: “By personifying the standard features, we have created a fresh take on what is normally a shopping list of boring facts. Director, Nick Ball pulled together a fantastic cast, who individually delivered performances that had us in stitches. This campaign has the legs (literally) to be fun, entertaining and likable for a very long time”.
The online and TV campaign builds up to and features at The Kia Australian Open. The web films are housed within the microsite which takes over kia.com.au during the month of January.
Client – Kia Motors Australia
National Marketing Manager, Steve Watt
Brand and Advertising Manager, Gerrit Walters
Agency – Innocean
Creative Director, Scott Lambert
Copywriter, Jenny Mak
Art Director, Lyndal Kearney
Head of Broadcast, Tania Templeton
Planning Director, Kathy O’Connor
Group Business Director, Simon Hornery
Business Director, Janine Allan
Head of Digital, Collette Van Rooyen
Digital Designer, Julia Quinn
Production Company – Finch
Director, Nick Ball
DoP, Jeremy Rouse
Producer, Julianne Shelton
Executive Producer, Karen Bryson
Editor, Peter Sciberas
Post Production, Fuel VSX
Sound Track and Post, Song Zu
Media Planning & Buying – Initiative Media
Web Development Partner – Red Lever
20 Comments
That’s a funny little short film
Nice one Scotty.
Nice little idea but the execution could’ve been better, still ok.
By the way, keyless entry doesn’t open the door it unlocks it for you rain, hail or shine.
Really cool
Great job peeps, terrific start to the year.
Nice one.
More great work from Hyundai/Kia. Props to Innocean
wheres the TVC?
Cute. Like it.
seen it a lot on TV and the it makes me smile a lot. didn’t realise that there was all the extra web films and that shit is funny. great direction, well done Mr Ball.
How self-congratulatory can you be? That’s tedious. Feels 5 year old. Not funny and tired.
Quirky but a bit slow.
Well written.
(Acting and shooting good too.)
Can anybody explain to me from a startegic point of view why the fact that this car has cup holders is worthy of 4 secs in this commercial?
Nice one Jenny Mak!
Who’s the director? They’ve done a nice job.
Concept reminds me a little too much of the Toyota spot where the car parts are made up of little Japanese men in suits though – http://www.youtube.com/watch?v=jJ2yGIYMWwo
Credits say director was nick ball at finch.
Good job gang!
i fucking love this
How tall is big boot space ?