JWT Sydney creates 15 seconds of fun for Allen’s Fantales, Minties and Jaffas
May 28 2010, 5:51 pm | | 54 Comments
![Minties_3[1].jpg](http://campaignbrief.com/wp-content/uploads/2010/05/Minties35B15D.jpg)
JWT Sydney has created three 15 second spots for Allen’s Fantales, Minties and Jaffas, which goes to air on Monday.
“Aimed primarily at families, the TVCs bring some old Allen’s favourites to life as part of a broader ‘Allen’s makes smiles’ campaign, helping consumers to not only fall back in love with the iconic lollies, but encouraging them to be seen as part of the Allen’s range,” explained Angus Hennah, executive creative director, JWT Sydney.
54 Comments
Not… funny… at… all… Old hat too and clunky actor direction.
very average
Much much better than that toilet paper spot. She’s great.
Credits please?
director is??
average
horrible casting choice in the fantales ad + horrible script for both
fail
Great reaction from the girl. We laughed.
I’d marry her!
Pontificatory Rules of Comedy Which Can Be Argued With But Are Nevertheless Correct:
Rule 234
Never try to cram a 30 (or in the case Fantales 45) second idea into 15 seconds.
Rule 235:
If your 15 second spot has dialogue and a punchline you have breached Rule 234.
Rule 236:
‘It’s moment like these…” requires that we take the time to see the moment.
Rule 237:
Avoid ‘classic’ gags unless you have time for a surprising ending.
simply bad.
Allens are doing a lot of average work for JWT – surely its time to look around
Why put this is on the blog – setting yourself up for a fall, as the humour does not work. Embarrassing.
dear god… come back when you have some real work to pr jwt
Did the client say ” I really like the Thrifty spot you guys at JWT did, you know the one with the screaming teenage girl who gets the wrong end of the stick ”
suit says…
‘ great, we’ll make you one just like it’ ….
??
Interns did these ads yeah?
And then you fired them?
Because otherwise….
Annoying ads make brands annoying. Annoying brands are the annoying fuckwits of the supermarket isle, the losers, the pricks nobody wants to be associated with. Next time I buy minties, I’ll be asking for it in a brown paper bag.
Very poor.
embarrassing. beyond. belief.
appalling direction, appalling casting..
my god.
makes me wanna die and give up.
JWTerrible
So why PR them but leave off the name of the creatives and director etc? Maybe you suspected they were both terrible. You were right.
SHITHOUSE DIRECTION.
FULL STOP.
Very rare I jump on the bandwagon…. but why post this?
The big walking Doll spot was pretty bloody good, then you guys out with this.
New Creative Director? , New Nestle marketing people? Junior writer?
Giving a new director a go?, only a 20k shooting budget for both spots?
Shot, directed, posted all in house?, Ad freebee excepted by client?
Has to be all of the above.
7:20. its embarrasing to comment three times from the same IP. I’m sorry you lost the pitch.
There are a lot of JWt haters out there. At least they make commercials rather than trying to get just one approved. Once you actually have some work on the blog, it might be worthwhile commenting.
11:40,:dear god… come back when you have some work to PR.
its not great. Yet, there certainly seem to be a few angry out of work directors out there. Fair enough.
i went to write something clever….
I just couldn’t be fucked!!!
Neither were they.
Straight rip off of Thrifty done badly.
And they put it up here to get raped????
Why JWT Why..
Oh dear.
Looks like the director that lost this pitch had nothing else to do this weekend . These aren’t ground breaking. Yet, they are also not as bad as you say.
This blog can be so defeatist sometimes. Its feels a bit dishonest.
Oh you and your rules!
I hope next time there’ll be a better video.
Directed by Miki Magasiva? its looks more like Trent from Jungle Boys.
Ouch! I actually don’t mind these. Seems like someone out there has a thing against JWT.
10:30: So, screaming girls are Thrifty’s? Like the water machine belonged to France and singing about beer was stolen from Snickers? Show us your big idea. We’re all waiting.
tis far easier to condemn than to create
This is more like it:
http://www.youtube.com/watch?v=zPDUFuQHQZo
Maybe they posted it because they like it? I do, but thats just my opinion.
At least this will get a run on TV.
Thrifty was made for the Award shows,
Paternity test is awesome! Is that JWT as well?
These are appalling. I’ve vomited better scripts.
the lollies for grown ups stuff is pretty funny, this is meh.
There’s an angry man out there
Give the poor creatives at JWT a break. When you work for a sewage company, you cant help but shovel sh!t.
Haha paternity test. I’ll be buying Pascall from now on.
Anyone have Gary Horner’s number? Might be time to give him a call.
Someone help me: who did the Pascall Clinkers ad? (I love it how we’re discussing another ad when JWT is trying to PR something else.)
It’s moments like these you need BETTER CREATIVE.
DDB NZ did Lollies for Grown Ups. The Eclairs spot is AWESOME! Steve Ayson directed them. Running in NZ too I think.
I just watched Eclairs. Its terrible! Pile of pooh.
I don’t know which commercial we are talking about any more.
THey all suck.
Fantales – What’s with the smoke behind her chair?
You tools were on this blog all weekend long commenting on this, which is why your lives are going nowhere.
Wake up! Comments don’t change the world. Ideas coupled with action do.
In which case, I urge you to get off your seat today and make something happen. Improve your life daily and help others to do the same.
Sadly, talking about lollies for four days achieves nothing – especially when there’s so much else we could be doing together.
I’m not condemning any individual. I simply want our community to wake up to the pointless negativity devouring us. It will be better for all of us if we do.
Goodbye & Good Luck!
For Pete’s sake, can everyone just listen to 1:09!
Just watch it. Really not that bad. Better than a lot of the stuff I see on TV.
Shut up Pete.
8:43 PM Smoke is from her coffee dumbass!