Julie Burke joins EURO RSCG as MD

EXCLUSIVE: Former Fallon executive, Julie Burke, has been appointed in the newly created role of managing director for Euro RSCG Sydney, reporting to CEO Anthony Gregorio.

Gregorio (pictured on the right) said Burke (second on left) is an important hire to join recent appointments ECD Steve Coll (left) and Phil Johnston (next to Burke).

 “We’re building a team that is exciting for the future of Euro RSCG. Julie is smart and savvy, has planning and account management experience and has worked at some of the best agencies in the world. She’s a world class appointment.”

Burke starts at the agency today and in her position will be responsible for the overall leadership at Euro RSCG Sydney. Before joining Euro, she headed up Brand Planning and served on the Executive Leadership Team at Fallon in the USA. In 12 months she led the team in securing US$500million in new business, including Cadillac and H&R Block.

Prior to this she was chief strategy officer of Carmichael Lynch, also in the US, and was responsible for the agency’s strategic output for existing clients and across new business.

Although American born and bred, Julie is no stranger to Australia.Between 2004 – 2008 she was group account director with BMF in Sydney, working on key clients such asING Direct, Australian Meat and Livestock, Ella Bache, IKEA and Dairy Farmers,to name a few.

For two years before that she freelanced as a group account director with Lowe Hunt, BWM and McCann Erickson.Preceding this, she was head of account management with Bartle Bogle Hegarty in New York for two-and-a-half years.

“This appointment brings a renewed spotlight on growth for Euro in Australia. I am delighted that we have been able to attract someone of Julie’s calibre, not only because of herproven track record, but because of her leadership and team partnershipqualities,” Gregorio added.