JMK Sydney appointed for rediATM project
July 29 2011, 9:10 am | | No Comments
JMK Sydney has been appointed by Cuscal to develop advertising, direct and local area programs for its rediATM brand which is Cuscal owned and Australia’s largest financial institution ATM network, with over 3,400 rediATM branded ATMs Australia wide.
Says Leanne Collier, head of planning and marketing at Cuscal: “JMK is helping us review and refresh our overall marketing strategy, messaging and creative approach. The JMK team have displayed a great mix of strategic and creative capabilities to date.”
Julian Martin, CEO of JMK said: “rediATM has a great value story to tell. Given its national scale and coverage rediATM is a great proof point for smaller financial institutions competing with larger players.”