Jennifer Hawkins sizzles in new Mount Franklin Lightly Sparkling campaign via McCann Sydney
Following on from her announcement as the ‘Mount Franklin’ Lightly Sparkling brand ambassador in January, Jennifer Hawkins has added a splash of colour to the Australian premium spring water brand with a limited edition collaboration with her swimwear label, ‘Cozi by Jennifer Hawkins’ and a new 30-second TVC via McCann Sydney.
The spot features not one but six Jennifer Hawkins’s. Viewers see six Hawkins emerging from a picturesque blue ocean each wearing one of the six Cozi swimwear prints that will feature on ‘Mount Franklin’ Lightly Sparkling bottles from now until February.
Each Hawkins walks in unison up the idyllic white sand beach, picks up a matching ‘Mount Franklin’ Lightly Sparkling bottle and takes a refreshing sip before reclining on a beach towel.
The TVC has been launched exclusively on YouTube today and will air nationally on free-to-air channels from early 2013.
Says Victoria Fraser, Mount Franklin Lightly Sparkling marketing manager: “We wanted to do something fun and exciting for summer and the prints from the Cozi range were the perfect fit. The bottles have only been on-shelf since November and we’re thrilled with the response so far. Fans have been collecting the patterns and consumers engaging with the products online, posting images across social media channels.”
Mount Franklin Lightly Sparkling 450mL collectable bottles will be available in six fun and vibrant prints from Jennifer’s popular swimwear range from now until February, and the 250mL and 750mL glass bottles will feature two prints.
4 Comments
It’s no ‘Dumb ways to die’ though is it. When you lack a good idea, get the bikinis out.
Yawn.
The best spot McCann has done all year.
I would never stick this on my reel, but I’d give my lefty to work on the shoot.