Jemena promotes the ‘glow’ of natural gas in new campaign via Pulse Marketing, Sydney
April 15 2011, 1:28 pm | | 8 Comments
New brand work for Jemena from Pulse Marketing, Sydney focusing on the ‘glow’ that Natural Gas brings to your home.
The spot was directed by Nick Robertson via Plaza Films.
8 Comments
Pretty good guys. Not bad for the category.
@1.49 You either work for agency or prod co. Come clean and tell us which one.
I just farted.
A weak ad based on the feeblest of strategies. It didn’t have a hope. I’m sure most punters will, like me, think “But I don’t have the choice of a hot air balloon.” Gross incompetence by all concerned – client and agency.
3:26
Did anyone light it – would have been more memorable
Hear that hissing sound? Yes, it’s natural gas, and the sound of air escaping one of Nick’s balloons. A metaphor?
Didn’t we see this concept for Orange about five years ago, from Lance Kelleher when he was at 8? Maybe the editor would remember, he cut them both.
Nice one Nick.
Great pictures Ardilley.
Seamlessly cut Danny.
Oh dear! Much preferred the original.