Jeep Grand Cherokee is the ‘ultimate search engine’ in new spot via CumminsRoss, Melbourne
July 17 2011, 8:02 pm | | 6 Comments
CumminsRoss, Melbourne has put to air a television commercial for Jeep Grand Cherokee suggesting its the ‘ultimate search engine’.
Directors: Tom Marks & Marcus Flack
DoP: David Schmidt
Post Production: Liquid Creations
Audio Design: MPhazes
Agency: CumminsRoss, Melbourne
6 Comments
awesome pun. no seriously, i like it
A really silly idea that shouldn’t have gone beyond the initial thought bubble. What a groaner.
Quality control goes out the window when the creative director is also the writer and nobody’s got the guts to say “That’s a really stupid pun, forget it.”
I like the idea (it’s more than just a word play, it’s a cultural comment). But I think that showing jeep as a offline searching/exploring device would have been a much better way to make the point than showing jeep as the result to a online search. That logic lost me a bit.
Jeep is a pain of a client, no one will ever do good work for it here until the client grows some balls
Only 5 comments – come one people “don’t hold back.”