Jealous dog stars in new 60″ spot to launch the Jeep Compass via CumminsRoss, Melbourne
January 16 2012, 12:51 pm | | 20 Comments
Jeep Australia has launched the 2012 Jeep Compass, the newest vehicle to the Jeep Range, with a new ad campaign via CumminsRoss, Melbourne.
The 60 second launch spot , featuring a jealous dog and its female owner, was directed by Dave Denneen and produced by Anna Fawcett via Filmgraphics Entertainment.

20 Comments
Just when you thought 2012 couldn’t get any worse…
Imagine what it would have been like had Daneen not shot it.
implied dog f*cking is a great way to sell a car.
Beastiality is not funny. This is very poor humour. What were they thinking.
This is nuts. WTF WTF WTF WTF WTF WTF
Well, there’s an activation of the JOLE right there.
Instead of hanging on to the bottom of the world cast the island adrift and take its humiliating humor with it….its embarassing what people are resorting now to try an sell product….
That is horrible on every level.
What the hell is that !?
From the same guy who did Nandos stripper mum ad. Classy
oh how the mighty have fallen.
Dog lovers will like it and not see the sick side that you perverts are implying. Get a life.
Dog lovers will like it, will they? What about car lovers?
Fucking terrible
What a dog-turd.
It’s not that bad. There are some harsh bitter people on this. It’s a little over cut but it’s a lot more entertaining than 90% of the ads out there.
I hate it.
This is a lovely spot. Much much better than most.
So what is happening here? Does the owner have a problem with CumminsRoss? These comments seem overly negative.
Is there a Lynch mob here?
Really!!!!!! I could have done better……woof
Dear what is going on,
No, it’s just a poorly produced, borderline offensive ad. No witchhunt. Do something good and you get good comments – you see it on here all the time.
Jeepers, an ad with a storyline, an idea AND a great sense of humour. Perhaps all is not lost in the supposedly brave new world of advertising after all. Love it.