Jamaica Blue launches new competition via Slingshot Digital and Mobile Embrace
Jamaica Blue’s agency, Slingshot Digital, has worked with Mobile Embrace for its latest Facebook promotion which links the social media platform with mobile to drive foot traffic to Jamaica Blue cafés Australia wide.
For the cost of a ‘like’, name, email address and mobile number, Jamaica Blue Facebook fans receive an SMS with a unique code to take to their local Jamaica Blue café to see if they’ve won a share of $30,000.
Mobile Embrace provided the SMS functionality to send unique codes to entrants via text as well as creating the Application Programming Interface (API) that links Facebook and the SMS gateway to ensure successful implementation, sends and tracking of the promotion.
The SMS was delivered from “Jamaica Blue” and personalised with the entrants’ names, which meant additional branding and ease of finding the Jamaica Blue message in their inbox.
Says Y Lassoued, business solutions director: “Mobile and Social Media work harmoniously with each other. The combination provides fantastic opportunities for brands like Jamaica Blue to reward their customer base and increase foot traffic to their outlets, as well as capture customer data for future promotions.”