ix35 campaign ‘Comes Together’ for Hyundai

Hyundai Motor Company Australia recently launched a new campaign for its stylish new compact SUV, the ix35.  The campaign signals a new direction for the Hyundai brand in Australia that aims to build on its 2009 success, when sales grew by 39%.

The television commercial, launched during the Winter Olympics, was produced by agency Innocean Worldwide, Sydney, together with creative partners Disciple. The striking visual journey was directed by Christopher Riggert of @radical.media. The campaign launched with a 45 sec TVC and is part of a fully integrated campaign that includes print, out of home and online.

Says Oliver Mann, director of marketing for Hyundai: “tThe ix35campaign brings to life Hyundai’s vision in a beautiful and engagingway.  This is an important model for Hyundai, and following the successof i30, representing the next step in establishing Hyundai as one ofAustralia’s leading automotive brands. We are proud of the new campaignand it is has been well received by Hyundai dealers and customersalike.” 

Says Amanda Wheeler, client services director at Innocean Worldwide: “The ix35 was

agreat opportunity for a young agency, like Innocean. The client wantedthe creative work to be challenging and truly represent what theHyundai brand stands for. The resulting work is something the wholeagency is proud of.”

Adds Peter Buckley, creative partner at Disciple: “The Hyundai client challenged us to deliver

something’other worldly and distinctive’ which is something you don’t heareveryday, so hopefully we have delivered. Plus it was good to work with@radical.media director, the bearded messiah Christopher Riggert.”

Client: Hyundai Motor Company Australia

Alex Pinsuti, Senior Manager Marketing Communications