Isuzu Trucks celebrates 50 years on Australian roads in new campaign via Fenton Stephens

This year, Isuzu Trucks reaches a momentous milestone: half a century on Australian roads. To celebrate, the brand is bringing to life the story of a single business that has grown along with them, just like so many Aussie other companies in a new campaign developed by Fenton Stephens.

 

The campaign launches with a TVC and online film directed by Airbag’s Travis Hogg. It will also be supported with digital and print executions.

Says Alex Fenton, chief creative officer, Fenton Stephens: “Isuzu has been with Fenton Stephens since almost day one. So we’re another business that’s grown with them, like so many other Aussie companies. It was an honour to be able to help Isuzu mark this brilliant occasion.”

Says Sam Gangemi, marketing and advertising manager, Isuzu Trucks: “For a marketer, a gold anniversary is a rare opportunity. With this campaign, we feel like we’ve gotten the story right. As a brand, Isuzu is all about building our customers’ businesses and reputations and this work is a great demonstration of that commitment.”

Client: Isuzu Trucks
Head of Marketing and Customer Experience: John Walker
Marketing and Advertising Manager: Sam Gangemi

Agency: Fenton Stephens
Chief Creative Officer: Alex Fenton
Chief Executive Officer: Simon Antonis
Senior Planner: Clint Mellsop
Senior Copywriter: Mat Garbutt
Senior Art Director: Chris Haydon
Agency Producer: Lisa Ramsey
Head of Client Services: Lucy Ranger
Senior Account Manager: Jake Lane
Account Manager: James Slevison

Production Company: AIRBAG
Director: Travis Hogg
Executive Producer: Martin Box
DOP: Liam Gilmour
Producer: Elizabeth Rocka
Editor: Matt Porter
Colourist: CJ Dobson
Post Production: AIRBAG VFX
Online: Jamie Scott
Post Producer: Nick Venn
Sound Engineer: Rodney Lowe
Sound Studio: Production Alley