iSelect helps ease the burden of working from home in new TVC via Fenton Stephens + Lumberfly

A huge percentage of the nation working from home, many for the first time, presents a variety of new workplace obstacles. Like your naked partner walking through your big presentation. iSelect may not be able to help with that, but they can help shrink some of the household costs that may rise with spending more time at home.

 

Another challenge the current environment presents… is making an ad. As we’re sure many of you are aware. Melbourne independent, Fenton Stephens, worked remotely with 3D animation experts, Lumberfly (represented by AIRBAG), and sound gurus, Production Alley, to write, construct, animate and air the spot in under two weeks.

Says Jess Wheeler, associate creative director & partner, Fenton Stephens: “Everyone’s experience right now is simultaneously unique yet exactly the same. As I’m writing this very press release, I’m also trying to log my five-year-old into a virtual prep class (imagine trying to co-ordinate that!?), my three-year-old is screaming because she stepped on a toasted cheese sandwich someone left on the floor, all while a cat stands on my head. And on top of that, my bills are going to go through the roof. But thankfully, that bit iSelect can genuinely help with.”

Says Warren Hebard, chief marketing officer, iSelect: “In today’s climate of economic uncertainty, we believe that our vision – to save Australians time, effort and money – is more important than ever. Our latest advertisement highlights the fact Aussies are not only spending more time at home but also looking to save money on their household bills and expenses.

“Rather than dwelling on the increased financial pressure, we’ve instead taken a more light-hearted approach in keeping with iSelect’s tradition of humorous advertising. We are confident that the comic scene depicted is something many Australians will be able to relate to as they adjust to their new normal of working and studying from home.”

Client: iSelect
Chief Marketing Officer: Warren Hebard
Agency: Fenton Stephens
Creative Director: Alex Fenton
Associate Creative Director: Jess Wheeler
Art Director: Ana Pareja Calvo
Copywriter: Isabel Evans
Director of Planning: Simon Antonis
Director of Client Services: Amy Stephens
Account Manager: Charissa Martin
Agency Producer: Lisa Ramsey

Animation / Direction: Lumberfly

Sound: Production Alley