Is this a billboard that’s hard to ignore?
The Someone Will Project has unveiled the sixth billboard in the eight week series with a billboard that has been designed to show the power of Out-of-Home creative.
The OMA collaborated with upcoming typographer and artist Timba Smits for the ‘Ignore Me’ billboard on Kings Way, South Melbourne. The project coincides with the lead up to the Outdoor Awards, entries for which close 11 June 2010.
Throughout the project the OMA has collaborated with various artists,illustrators and creative talents whose work is not normally seen onthis scale or in the billboard environment for this project. Timba is aMelbourne artist who won last year’s British Council Art Award and hasbeen sent to live and work in the UK and learn from the best.
Says OMA CEO Charmaine Moldrich: “The industry has always saidOut-of-Home can’t be ignored. It’s an impactful medium that reachespeople when they are out and about and unlike other media can’t beswitched off. It’s nice to get that message across in a fun way likewith this work by Timba, especially in the lead up to our OutdoorAwards.”
The inaugural Outdoor Awards were held in 2009 and attracted over 220entries over 11 categories. This year an additional category has beenadded for small budget campaigns under $150,000 following feedback fromthe creative community last year.
This year’s winning creative team will receive a $10,000 prize toattend an International Art Show – choosing between Art Forum Berlin,Art Basel Miami or Art Basel Switzerland.
The awards are free to enter and open to any Australian outdooradvertising campaign that has run between 1 January 2009 and 31 May2010, but can’t have been entered in the Outdoor Awards 2009. Entrycloses 5pm, 11 June 2010 and winners will be announced at an event inSeptember 2010. Entry is available online at www.outdoorawards.com.au
16 Comments
Is that a Rav4?
Ford Territory I’d say.
How did that truck fit in the parking space?
Rog, you mean in front of the artic tractor or behind it?
Could be a Ford Territory, then a Kenworth, then a RAV4.
no.
Agree, thats certainly a Ford Territory.
Possibly an early model Pajero behind the truck?
This is a good piece of outdoor.
Lets you know clearly and quickly exactly how far away St Kilda, Caulfield, Dandenong and Frankston are.
Well done guys.
I quite like the typography of the Princes Highway sign. The bold font on the green background really works.
‘Ignore this ad’. Isn’t this in the Copy Book as a (very) famous print ad? For telegrams I think. In the 60s? Maybe70s?
It was done a lot better then though, as well as being original. The ArtDirection has gone downhill in 40 years.
‘Out-of-home creative’ is evidently the latest euphemism for ‘blights-on-the-landscape’.
Frankston is closer than i thought
Careful what you wish for… people just might ignore and forget this pile o’ shite
It is so strong reversed out of green. A winner in my view.
But I am concerned that road signs may soon be a thing of the past … Sat Nav could well be making them old school
11.48 – what are you on about?
These comments are spot on! Seriously…