Iron Man 2 hits 50 Adshel mobile sites
Paramount Pictures’ Iron Man 2 hits 50 Adshel Mobile sites this week in addition to a national medium weight broadcast campaign to promote ticket sales ahead of the films release.
The campaign aims to reach all people aged 13-39 years, while the Mobile component is aimed at those aged 13- 24 with a skew towards male audiences.
Commuters who opted into the mobile network are invited to download a trailer, screensaver, wallpaper, and calendar reminder to prompt them of the release date. A number of Mobile shelters in high traffic areas also include a Wrap and floor decal for added cut through and impact.
Paramount Pictures have utilised Adshel Mobile previously for therelease of Transformers 2: Revenge of the Fallen which delivered 28,000interactions and an opt in rate of 40%- double the industry norm. Results for Iron Man will be available 2 weeks after the campaign.
The campaign was developed in house by Paramount Pictures, MEC Globaland Adshel and will be on the streets until the 25th of April.
7 Comments
Great creative for a movie poster. Looks awesome, especially at night.
All I saw were the two blondies on the right hand side….
So typical how they had to fuck it by adding all the ‘FREE’ shit down the left hand side. The industry in this country has the mentality of a street market hawker.
Is he trying to focus?
I’m quite liking the Babar character in the background just to the right of the adshel…
This could be Iron Man doing BAMERCISE and I’d still like it.
I like how the lady in the leaf-print is clearly pausing to let one rip while the dude walking has lost his leg to the 11th dimension.