iris Sydney creates Facebook app that invites people to guess a four-digit unlock code to win a Sony Ericsson Xperia arc smartphone
November 28 2011, 11:50 am | | 5 Comments
iris Sydney has created a Facebook app that invites people to guess a four-digit unlock code to win a Sony Ericsson Xperia arc smartphone.
Fans enter their code. They then watch the ‘hand of destiny’ enter their guesses into the handset. If the code is the correct one, they win the phone. It’s that simple.
In just two days, thousands of guesses have been made with the first handset already cracked and won. There are nine more Xperia arc smartphones still to win, with one released every four days, or until some lucky punter cracks the code.
Creative Director: Tom Hoskins
Digital Lead: James Griffiths
Art Director: James Griffiths
Writer: Isabella Hiew
Account Director: Jarrod Brennan
Client – Sony Ericsson: Tim Barnes
5 Comments
“Xperia: our phones are this easy to crack.”
Can you unlock the power of (insert brand here).
No unique benefit what so ever.
Good art direction
No
Prob worth a mention because it’s a simple facebook idea that doesn’t go up it’s own arse in social worthiness. Seems annoyingly addictive to me.