Invisalign launches pay TV advertising campaign

Invisalign Australia has just launched a national pay TV campaign aimed at women 25- 39 years using both the 30 /60 TVC voiced by Australian actress Pia Miranda. 

The campaign aims to increase the brand awareness of Invisalign and drive more women to the possibility that they can now obtain the smile they’ve always wanted without going through the trauma of braces. Invisalign is the revolutionary clear alternative to braces to straighten teeth.

VIEW THE TVC

The media buy was one of the first to use new pureAds.com.au, the mediaplanning and buying website. The campaign runs for all of October andincludes spots on Fox 8, Arena and Lifestyle channel.  Offering asingle source interface, pureAds.com.au services the AU$2.5B directadvertising market, offering a web-based brief, response, considerationand placement service across all media channels.

Invisalign’s Marketing Manager, Damian Baskin is one of the firstadvertisers to embrace the no cost service. “We are committed to beingwhere our audience is; to reach and engage in relevant environmentsacross traditional, search and social. This has become increasinglychallenging for a business that manages its own media and marketing.

“Tobe able to outsource the paid aspect of our marketing enables our ownteam to concentrate more on earned and owned strategies and our DMactivities. pureAds.com.au has access to great tools, resources, andchannel specific expertise which supports us in making the appropriateinvestments in the most effective mediums.”