Internet service provider iiNET appoints BWM, Sydney to handle B2B and digital business

Belgiovane Williams Mackay Sydney has been appointed to the roster for internet service provider iiNet. The appointment is effective immediately and will focus on the digital and B2B arms of the iiNet business.

iiNet and its combined brand portfolio continues to grow strongly and is Australia’s second largest ISP.

Wendy Walker, chief marketing officer at iiNet made the appointment and said the addition of BWM to the roster would lend a greater level of expertise to the company’s marketing efforts.

Says Walker: “BWM’s knowledge and capability in the ISP category combined with its digital and B2B understanding gives iiNet a distinct competitive advantage.”

The account win comes off the back of a strong period of growth for BWM which has included $102m of new business including TAB, Amcal, and additional brand assignments for the Simplot group including Leggo’s.

Says Simon Hadfield, BWM Sydney general manager: “We’re excited to be working with Wendy in the future development of the iiNet brand in such a fast-moving industry.”

The agency is currently working on a new cross-channel brand campaign.