Aussie shops Integer and Arc Worldwide score at 2011 MAA Worldwide Globes in Rio de Janeiro

APMA Star Awards Grand Prix winner Integer Australia took out a GLOBE for its ‘My Car is Your Car’ campaign for client NRMA insurance.

Head of Promotional Marketing Leo Burnett, Glenys Carey said: “We were thrilled with our win at the APMA Star Awards and now we’re ecstatic that this campaign has gone on to win a Globe.  It’s a great result for our team and also our client.”

Shining Star Marketing and Events Australia took out a Silver GLOBE for Parmalat Australia’s ‘Paul’s 70th birthday’, while Clemenger BBDO & Clemenger Fusion took out a Silver award for its previously lauded Support Scent campaign for Guide Dogs Australia.  

“Australia has consistently performed well in the annual GLOBES and this year is no exception. Especially in light of the increasing rise of Asian entries and the stiff competition from US agencies this year, our region has performed well with a total of two GLOBES, two Silvers and six Orders of Merit, said David Lo, Chairman of APMA, a subsidiary of the Communications Council.

On the awards night Mike Da Silva, from MDSA Sydney, MAA GLOBES VP, former MAA Globes President and APMA Star Awards Lifetime Achievement winner in 2009, was recognized for his achievements in the Promotion industry, and inducted into the MAA Worldwide Hall of Fame.  David Ploughman, President of MAA Worldwide praised him for his professional standing and career achievements and said Mike represented the ‘best of the best’ in our industry”.

48 GLOBES, Silver and Bronze Certificates, as well as Orders of Merit in 16 Entry Categories, were announced at the 26th annual MAA GLOBES Award Ceremony at the Copacabana Palace, Rio de Janeiro. 150 judges from 23 Countries, representing agencies, clients, academia, media and industry associations carried out the 2011 Judging process.

Arc Worldwide, USA with their campaign “Arm Yourself for the Ones You Love.” for Client Walgreens, won the GLOBE for the Best of the Best in the World. The promotion repositioned flu shots as a way to protect loved ones and prompted 5.4 million people customers to get their flu shots at Walgreens over a period of just five weeks.

Apart from winning two GLOBES, agencies across Australia and New Zealand took out a total of two silver, two bronze GLOBES and a total of six Globes Order of Merit.

These were:

Best Integrated Communications Campaign

GLOBE   Agency   Client   Campaign   

Bronze   Wunderman, Australia   Microsoft   Share House   

Order of Merit   Clemenger BBDO &

Clemenger Fusion, Australia   Guide Dogs Australia   Guide Dogs – Support Scent  

Best Brand-Building Campaign

GLOBE   Agency   Client   Campaign   

Bronze   Leo Burnett, Australia   Canon   Canon World of EOS   

Order of Merit   Clemenger BBDO &

Clemenger Fusion, Australia   Mars Snackfood   M&M’s Bare All  

Best B2B Campaign

GLOBE   Agency   Client   Campaign   

Order of Merit   The Marketing Store Sydney, Australia   Bundaberg Rum/Diageo Australia  Bundy Skycouch  

Best Product Launch or Re-Launch

GLOBE   Agency   Client   Campaign   

Order of Merit   30thirty, Australia   Green’s General Foods   Green’s Irwin’s Aprons   

Order of Merit   Momentum Worldwide, Australia   Reckitt Benckiser   Finish Quantum Launch  

Best Brand Awareness & Trial Campaign

GLOBE   Agency   Client   Campaign   

Silver   Shining Star Marketing and Events, Australia   Parmalat Australia   Pauls 70th Birthday  

Best Cause, Charity or Corporate Responsibility Marketing Campaign

GLOBE   Agency   Client   Campaign   

Order of Merit   Leo Burnett, Australia   Canon   Canon World of EOS  

Best Small Budget Campaign

GLOBE   Agency   Client   Campaign   

Silver   Clemenger BBDO &

Clemenger Fusion, Australia   Guide Dogs Australia   Guide Dogs – Support Scent  

Best Use of the Internet in a Promotion Marketing Campaign

Order of Merit   Apollo Marketing New Zealand   Hancocks Wine & Spirits Merchants

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