InsuranceLine steps into The Hallway

Following a competitive pitch, TAL Direct has appointed The Hallway to work on the InsuranceLine brand. The Hallway, as creative agency of record, has been tasked with continuing to develop brand positioning and build InsuranceLine’s presence in the life and funeral insurance market.

“It’s an exciting time for InsuranceLine,” says Liz Walden, general manager, marketing. “We need to be working with an agency partner that has the smarts and the creativity to enable us to deliver on our vision. The Hallway nailed the thinking during the pitch process. We can’t wait to see our next campaign in market.”

Says Jules Hall (left), managing partner at The Hallway: “With so much financial services experience in the agency it’s particularly pleasing to be teaming up with InsuranceLine, helping them to take their brand to greater success.”