iNova appoints URBAN to work on Reef Sunscreen’s Summer experiential campaign

URBAN, 2012’s most awarded Brand Experience Agency, has been appointed by iNova Pharmaceuticals to lead their Reef Sunscreen brand’s 2012/13 Summer experiential campaign following a successful three way pitch.

Says Lisa Walker, brand manager at iNova Pharmaceuticals: “This year we have decided to spend a large portion of our marketing budget for Reef on experiential activity. URBAN was chosen to lead this campaign as they impressed us greatly with a comprehensive strategy and activation plan which embodies the Reef brand and will allow us to reach our consumers across a range of relevant touch-points.”

Says Ryan McDonough, director and co-founder of URBAN: “We are really very excited to be working with iNova Pharmaceuticals on the Reef Summer campaign. Reef is an iconic Aussie summer brand with strong heritage and ties to Youth, a consumer segment URBAN has deep experience working with.”