Innocean goes backwards for Hyundai’s new Accent compact car ‘Reverse’ ad campaign

Hyundai Motor Company Australia has launched the all-new Accent compact car with an integrated communications campaign created by Innocean Australia, Sydney.

The new campaign entitled ‘Reverse’, targets young male buyers with a TVC that showcases the Accent driving in a world that quite literally, is in reverse. Inspired by the class leading inclusion of a reverse camera, this latest campaign continues to build momentum around the Hyundai brand, the world’s fastest growing automotive group.

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Says Oliver Mann, Marketing Director, Hyundai: “New Accent consolidates Hyundai’s presence at the top-end of the light car segment, offering premium levels of style, space and safety. The launch campaign plays on the Accent’s strong visual appeal, as well as the availability of a reverse camera, through the invitation to ‘change your view of the world’.

Says Scott Lambert, creative director, Innocean: “The all-new Accent’s ‘In-Mirror Reverse Camera’ feature is unique for a car in this category, and hence, an equally unique concept was required. The ‘Reverse’ TVC is intriguing, memorable and highly watchable.”

The campaign, which launched last night, runs across a range of media including television, radio, print and online.

Agency: Innocean Australia, Sydney

Communications Manager, HMCA: Bilgen Tug