Innocean expands creative team with 4 new hires
Innocean Australia has added four experienced heads to their creative department with the hiring of senior copywriter Yanni Pounartzis (bottom, left), senior art director, Rua Perston (top, right), senior copywriter Matt Cramp (bottom, right), and copywriter Tim Brothers (top, left) under the guidance of creative director Scott Lambert.
Brothers, most recently associate CD at TBWA Abu Dhabi, is teamed up with Lyndal Kearney, while Cramp, ex CD of The Workshop, and Perston ex Saatchi & Saatchi join as a senior team. And lastly, Pounartzis, most recently senior copywriter at Saatchi & Saatchi, teams up with senior art director Mike Lind.
Says Lambert: “As we celebrate our fourth year in business here in Australia, we have challenged ourselves to take our work, growth and business strength to the next level, and these guys will help us achieve this. Their experience, talent and hunger will be not only invaluable to the agency, but also a great benefit for both our existing clients and the impending new ones.”
All four have been freelancing at the agency for a considerable time prior to signing up, and already, they have a number of exciting projects in production.

23 Comments
Congrats Yanni. You’re the Steven Seagal of Australian advertising.
Great stuff Yanni!
The mugshots looking suspiciously like that borderline unwatchable Veloster web film with whatshername.
Is this the new Innocean company graphic? Is everything going to be posterised from now on?
Do you have to pay Frank Miller a royalty every time you put something out?
No, 3:41, more like an A-ha video.
What’s wrong ooooo graphic? Would you like to talk about it.
Everything, and no.
Everything, and no.
You don’t sound like a good mate ‘good mate’.
Get in there my son!
Nice one OMAD. Start earning those helicopter frequent flyer points!
Here we go again
mmm…who actually did the work?
Congrats Matt, Yanni and Co.
Well done Matt
Too right. Here here.
here, here @whilethegiantscheats
which work are we talking about?
like someone said – ‘this agency is the best kept secret in Sydney’
congratulations yanni and crew!!… sc
2:08, it’s ‘hear hear’. Makes sense when you think about it for more than a millisecond.
Just what you want, a secret agency.
Do they have secret agents too?
you know the work.
whilethegiantcheats
You are nothing more than a bitter coward
you can’t help yourself can you.