ING encourages sustainable gifting this festive season with the launch of its ‘Give Me Something Good’ Christmas campaign via VCCP Sydney
ING has launched a Christmas campaign via VCCP Sydney, to support its CSR program ‘ING Dreamstarter’ – an initiative that helps to launch and grow start-up social businesses looking to make a real difference in their communities and the world.
The ING Dreamstarters offer unique products and gifts supporting a range of social and environmental causes. From eco-friendly stationary that funds education; sustainable fashion that supports refugee employment; to bamboo straws and utensils that combat single use plastics.
This year’s Christmas campaign is born out of the startling statistic revealing Aussies receive an estimated 10 million unwanted gifts each Christmas, contributing to staggering wastage and landfill.
The ‘Give Me Something Good’ campaign empowers Aussies to help fight gift wastage this festive season by asking their loved ones for ethically good gifts. To help do this, a shareable online Good Gift List tool has been created to allow people to discover a range of gifts that give back to causes they care about, and then let everyone know what they’re wishing for.
In case anyone is shy about asking, there are some experts with hands-on experience to help: The Rubbish Choir – a group of real garbos from councils across Greater Sydney who witness firsthand the extent of festive waste each year. The choir sings a reworked version of a Christmas classic, with the lyrics changed to encourage less unwanted gifts, and more of the gifts that are good for both people and the planet.
The campaign consists of online film, DOOH, social, digital, PR, radio and TV partnerships, a 99% sustainable pop-up store for three weeks in Westfield Bondi Junction and live choir performances, by The Rubbish Choir, and a Channel 10 feature.
Says Kat Topp and Jess Roberts, associate creative directors, VCCP: “Working with a group of real garbage collectors, brave enough to step completely out of their comfort zone and into a musical performance was an incredibly rewarding experience. The Good Gift List creator is a solution to the very real problem of waste at Christmas time and we’re confident this campaign will inspire people to consider the benefits of responsible and sustainable gift giving this year.”
Client: ING
Head of Marketing: Danielle Hamilton
Head of Brand: Carly Yanco
Brand Manager: Helen Colville
Creative Agency: VCCP
Executive Creative Director: Guy Rooke
Creative Director: Paul Sharp
Associate Creative Directors: Kat Topp & Jess Roberts
Group Account Director: Elizabeth Barnett
Senior Account Manager: Dan Wood
Executive Head of Planning: Kim Feitelberg
Strategic Planner: Josh Manning
TV Producer: Sue Hind
Creative Project Director: Jenna Mills
Sean Davitt: Retouching
Production Company: Good Oil
Director: Stuart Bowen
Executive Producer: Sam Long
Producer: Chana McLallen
Editor: Stuart Bowen, GoodOil
Online: Matt Edwards, The Editors
Sound: Alyce Guy, Damian Enemark and Lance Gurisik, SongZu
Choir photography: Alina Gozin’a
Product photography: Andrew Ratter
Design: Romelle Menezes, SomeOne
PR: One Green Bean
Media: UM
Digital: Lash
12 Comments
Take a leaf out of your own book and give me something good,
not this cringeworthy effort.
This
I was born by the river in a little tent
Oh and just like the river I’ve been running ev’r since
It’s been a long time, a long time coming
First that stuff for fitness first and now even more depressing work? Sad times.
…Is a change gonna come?….
Good initiative, good work! Good, good.
Film is simple enough and gets the point over. Like the bigger initiative behind it
If it wasn’t lost before it is now.
Nice idea. Nice ad.
…for something that does good for the world. Need more of this and less negative people .
Love the bigger initiative behind the film. Keep those chins up.
Here’s a link to the website btw: https://campaigns.ing.com.au/dreamstarter
Not good. Not engaging. The initiative created by the bank, deserves better. Hopefully that will come.
Will it have cut-through? Yes. I’m bowled over by the stat more than anything? 10 million?? Jesus.