In search of the ultimate Youth Luxury Sneaker
Aussie luxury sneaker brand FEI7 (pronounced FIGHT) has strategically released the second film in its series on Australia day.
The first in the series documents the company founder, Tull Price, with his life long fight to create the ultimate Youth Luxury Sneaker. See feitdirect.com.
The first film ends with a call for people to send in videos of their own personal fight to win a pair of FEI7 sneakers. Flooded with responses, this resulted in the entertaining and bizarre second film in the FEI7 series, shown here.
Next in the quirky FEI7 series comes from Jackson Morton, son of famous director, Rocky Morton. Followed by emerging L.A. director, Andrew Maguire.
Everyone has their personal fight in life and everyone would love a pair of Luxury Sneakers, so no doubt more interesting films of peoples personal fights are coming our way.
Client: FEI7, New York and Sydney.
Agency / Production company: world-wide-mind, Los Angeles.
Post production: Heckler, Sydney.
7 Comments
Ben you’re genius where did you find Poo!
Can’t wait to check out the next round of FEI7 films.
Happy Australia Day mate!
My name is Poo Poo and I urge all Australians to order Mongolian Lamb this Australian Day!
Bahaaaaaaaaaaaa!
Got pissed with Poo Poo at the Cricketers Arms one night – smashes VB stubbies like you wouldn’t believe.
Pin a medal on him I say!
Poo Poo for 2011 Australian Idol!
Will the real Slim Dusty please stand up!
http://www.youtube.com/watch?v=CwvazMc5EfE
Have seen that guy busking on the streets of Newtown.
He’s quite good, if you like that sort of thing.
Isn’t the guy who owns FEI7 Droga’s cousin?