I.D.E.A.S the first Australian agency with mobisite
Creative agency I.D.E.A.S. claimed an Australian first today with the launch of its mobisite: Ideassydney.mobi
With more mobile subscriptions than people in Australia and reflecting the growing trend of mobile web browsing, this site launches at a time when marketers are increasingly turning to mobile as a revenue and relationship building opportunity.
As I.D.E.A.S. managing partner Adrian Leppard explains: “Traditional websites are often a pain to view on a mobile phone. Lots of time loading and scrolling and way too much information for a small screen.”
“With mobile marketing about to take off in Australia, we were surprised that we couldn’t find any Australian creative agencies with a mobisite. After all it’s hard to talk to a client about mobile marketing if you don’t fully embrace the media yourself.”
Adds creative director Max Landrak: “Mobile marketing is still in its infancy here but is set for massive growth. A mobile is always within reach, it has one identifiable user, it allows for augmented reality, and has a built-in payment method. We’re looking forward to doing some exciting work in this area.”
9 Comments
Ummm, this is so wrong it makes the snuggie look right. Plenty of companies, agencies included, have created .mobi sites. Most have better things to do though than write a press release about it.
So what….?
Here’s a much better mobile site implementation:
http://m.futureburo.com/
That site is utter rubbish. No idea about how to design for mobile.
Why not just get a phone that can see normal web pages easily?
Technology is supposed to move forward!
Mobi sites are redundant mostly these days (if you have an Iphone/blackberry/HTC/NokiaNseries), hope it wasn’t too much effort or money.
You don’t even need a friggin URL to say that your site is mobile ready. It’s redundant, you should’ve optimised your existing site to detect a mobile user and show them that version automatically instead of having to type a different URL. duh.
Like the I.D.E.A.S steps but it’s not a new idea. See Jame Webb Young’s book from the 50s or 60s. He was big in JWT and set out the 5 steps then – Ingest, Digest, Incubate, Illuminate, Evaluate….
Did you know there are more mobile phones in the world than, like, anything?
What a non-story.
What a crap mobile site.
Pick your press releases, you dumb asses