Iconic Taylors Wines launches new radio ad campaign with Australian actors Jack Thompson and Gyton Grantley via 18 Feet & Rising, Sydney

Family-owned Taylors Wines today launches its new national radio campaign using two of Australia’s most well-known voices – legendary Aussie actor Jack Thompson (left) and current star of House Husbands, Gyton Grantley via Sydney creative agency 18 Feet & Rising, which until recently was known as Colman Rasic.

The campaign highlights the family’s dedication to ensuring the quality of their wines by using these famous Australian voices in humorous larger-than-life situations.

Third generation managing director Mitchell Taylor said it was a coup for their family-owned company to work with talent the calibre of Jack Thompson and Gyton Grantley for the radio campaign.

Says Taylor: “We met Jack through his work with Landcare, as we have been a long-term supporter of the organisation, and felt his quintessential Australian voice was a perfect fit with our wines. Similarly, Gyton has such and identifiable Australian character to his voice we felt this was a great complement for our brand.”

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LISTEN TO THE CAMP SPOT – Taylors Wines_Camp_30RD_101012.wav

Thompson said he was excited to be working with an iconic Australian wine brand like Taylors Wines.

Says Thompson: “I have long been a fan of Australia’s world-class winemakers, so I was delighted to be a part of this radio campaign for one of Australia’s great family wineries.”

The campaign runs from today until Christmas as part of Taylors Wines Christmas marketing campaign. It will run on 2UE, Smooth FM, 3AW, 97.3FM, FiveAA and 6PR.