Hyundai A-League kicks off the Australian soccer season with ‘We are Football’ teaser via BMF
September 14 2011, 4:21 pm | | 8 Comments
The Hyundai A-League, via agency BMF Sydney, has launched its ‘We Are Football’ campaign, including this pre-season teaser.

8 Comments
Last year saw crap football, tumbling crowds, franchises going bust, and a general lack of interest.
So, by those criteria, this season should indeed go one step further.
Rule of advertising sport in this country: Must be shot in black and white, avoid using colour at all costs.
This is a good ad, but Nicky Carle is not very good at Rabonas.
like every single other football promo i’ve seen. b&w, rocking soundtrack, passionate fans and lets not forget the goal. yawn…
Hey Hyundai, if you want ads like this – send it to a network sports promo department. The only value an agency is going to ad in on your invoice.
Other sporting codes should stand and take note.
Most Australians don’t understand Football or what it is to love the game and thats not their fault, but they shouldn’t be allowed to advertise it, this is a tad less cringe worthy than Ozzie Ozzie Ozzie Oi Oi OI…….
http://www.youtube.com/watch?v=Lc26v8_d8NM