Hungry Jack’s offers a great Knight out in latest ‘Eat Righteous’ spot via Clemenger BBDO Sydney
August 9 2012, 11:34 am | | 8 Comments
The Eat Righteous theme continues in this Hungry Jack’s spot from Clemenger BBDO, Sydney.
Hungry Jack’s
National marketing director: Jim Wilson
National marketing manager: Paul Tredinnick
Clemenger BBDO Sydney
Executive creative director: Paul Nagy
Creative group head: Baz Baker
Creative group head: Chris Pearce
Art director: Ben Alden
Copywriter: Michael Dawson
Group account director: Justin Cox
Senior account manager: Claire Tritton
Strategy planner: Graham Alvarez
TV producer: Jonathan Gerard
Editor: Lucas Vazquez
Production company: Jungle Boys
Director: Trent O’Donnell
Producer: Chloe Rickard
Post production: Emerald City
Audio: Pitchfork
8 Comments
Thought this campaign couldn’t get any worse. Thought wrong.
Keep this up and it will be pitch time before you know it Clem’s Sydney
Great production value. Sadly that’s all
Burger me.
das ist nicht gud.
Can someone please explain what ‘Eat Righteous’ means?
This just gets worse, less funny, more pointless and more baffling.
Sometimes a campaign confuses an audience initially but finds its feet and starts to grow on you. That isn’t happening here.
Bland v righteous? What???
Maybe they should actually make some sort of sense or meaning on why they keep crapping on about righteousness. And why in all this random scene changing stuff is there so much medieval/knight imagery? Is that tied into righteous?
It doesn’t deserve too much thought, just random stupid stuff trying way too hard and not being funny. I wouldn’t give a toss about how meaningless it is if it was truly out there, but it’s just scatter gun unfunny crap. They actually look like you could conceive and write them in about 6 minutes because really first thought, any thought, seems to do.
The only thing I can think is that maybe they’ve decided that Hungry Jack’s opportunity/niche is the bong head munchie market, and maybe these ads take on a whole new feeling when you are stoned.
If you can’t do funny, do something else.
And to think 5 creative people want to attach their names to it. At least their honest.
I would love to know what gem of insight was brought to the table from strategy planning here.
Hungry Jacks have had almost two decades of bad advertising, firstly through their previous agency and now Clems who are proving to be just as bad if not worse with this putrid mess… maybe, just maybe the Client likes shite… just a thought