Hungry Jack’s launches new barramundi burger and TVC via Clemenger BBDO, Sydney
Hungry Jack’s has committed to a six-week advertising campaign via Clemenger BBDO Sydney for the company’s new burger ‘The Barramundi’ which includes wasabi mayonnaise.
Says Jim Wilson, Hungry Jack’s national marketing director: “Australian consumers have adventurous tastes which Hungry Jack’s is building into its menu. That’s why we’ve developed this product.
“Perhaps more so than anywhere else in the world, we have very progressive taste preferences and are generally quick to adopt changing food trends. Our product developers have a broad creative license when it comes to creating menu items that are bold and progressive.
“While it’s a balance to create something different while maintaining mainstream appeal, our team continues to push the boundaries and experiment with new flavours and ingredients to offer customers new alternatives.”
Client: Hungry Jack’s
National Marketing Director: Jim Wilson
National Marketing Manager: Paul Tredinnick
Agency: Clemenger BBDO Sydney
Executive Creative Director: Paul Nagy
Creative Group Heads: Baz Baker & Chris Pearce
Art Director: Ben Alden
Copywriter: Michael Dawson
Group Account Director: Justin Cox
Account Executive: George Downing
Strategy Planner: Graham Alvarez
TV Producer: Jonathan Gerard
Production Company: Jungle Boys
Director: Trent O’Donnell
Producer: Chloe Rickard & Nick Simkins
Editor: Lucas Vazquez
Post Production: Blck
Audio: Pitchfork
9 Comments
you forgot to mention the wasabi mayo in the ad.
Ahhh, I can really see where this campaign is going now.
Gotta eat righteous.
What wasabi said. Might want to redo the V/O guys.
Wasabi mayo? So ’90s. Just like fast fatty, salty, unhealthy food.
Wasabi’s not very Aussie. So either the whole bushman direction is wrong, or they’ve deliberately left it out.
Either way, thought it was pretty lame.
Oh give Clems a break. You’ll make the people who work there cry.
Is anyone getting sick of these donetodeath two-word staplines, you know, the ones that take two words that should be in a sentence, but sound cool ‘n trendy when you just stick them together?
Think Different guys.
Write Greater.
Hmm. Doesn’t do much for me.
Here is where the fish comes from for everyone’s information http://www.coralcoastbarra.com.au and http://www.gfbfisheries.com