How Seek enticed Australia’s top VO artists to volunteer their voice to support volunteering in latest campaign via Leo Burnett, Melbourne

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Screen shot 2013-01-17 at 11.31.54 AM.jpgCASE STUDY – For this campaign, the VO artists were asked to volunteer their voices. Scripts were sent to Australian sound studios by Leo Burnett, Melbourne and left in the recording booths with a simple instruction – volunteer to read to this script to support volunteering.

Over one hundred different spots were recorded and dispatched to stations volunteering the air-time.