Host Sydney introduces ‘The Butt St Choir’
Host today launched ‘The Butt St Choir’ – an interactive Christmas card on site at Host featuring 50 members of staff performing Tchaikovsky’s ‘Dance of the Sugar Plum Fairy’.
The choir’s performance utilises a multi-touch screen, allowing viewers to switch on and off the different vocal parts, to orchestrate a unique rendition of the song.
Host’s digital team custom built the multi-touch screen using an infrared light plane of lasers and special made infrared sensitive cameras.
Says Bob Mackintosh, Digital ECD at Host: “We wanted to create an agency initiative for clients, partners, friends and family in the lead up to Christmas and a good old fashioned sing-along seemed like a nice way to do it.
Clients are asking us more and more about this sort of technology so it’s good to have learnt a few things along the way.”
The Butt St Choir – a name that references the Host address – can be viewed at the agency’s premises in Surry Hills.
11 Comments
Clever.
Terrific job; but please by a tripod. . . .
Lovely! Well done guys!
Buy a tripod? Who are you David Stratton?
It’s a great piece of technology, no doubt. And a real shame they wasted it on that execution, which was thoroughly boring. No really, it was. Think I’m overstating things? Well, now that you’ve seen that amazing new piece of kit, go back and watch the video again. Bored yet?
You’ve got a really interesting format there Host. But that’s only half the challenge. Doing something amazing with it is the next bit. Why not give it a whirl before someone else does, eh?
Thanks for the advice Half Way There. Thanks too for watching the video twice.
You’re absolutely right – we’ve hardly shown the full potential of multi-touch.
What we have done however is use the technology in a way that’s appropriate for the idea. No need to use technology for technologies sake. There’s too much of that going on already.
That said, the multi-touch does include some features that don’t come across on film. If you’d like to come into Host’s office I’d be more than happy to take you through it all.
Ok, the David Stratton comment was funny. I gave it three and a half stars.
The making of a Christmas card.
Nice work Host! Great idea. Beautifully executed.
This is awesome and really makes me miss you all! Go Bob & Host!
Nice work bob n co. It takes a lot of extra effort to create a Xmas campaign that’s a bit different.