Hooves director Wuthisak Anarnkaporn goes minimalist in new Sunday Insurance spot

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Made for Sunday Insurance via agency Flash Bomber, director Wuthisak Anarnkaporn’s new work shows yet again why he is the master of elevating simple concepts through restraint, meticulous craft and a surrealist lens.

 

Says Anarnkaporn who is represented by Hooves in Australia: ”We created everything in the main shot with our amazing art department, investing most of our budget in that frame to craft every detail to look as real as possible.”

In fact the art design is so impeccable that it has caused some confusion among Thai viewers.

The video comment section sparked discussion about how the production team must’ve dug a hole in a street to fit the actress, with many wondering how it could be legal and why the authorities didn’t stop it.

Check out Wuthisak’s reel here for more criminally good work.

Client: Sunday Insurance
Agency: Flash Bomber
Director: Un / Wuthisak Anarnkaporn
Producer: Rungtawan Nanthasaen