Honda has an insight via new animated spot – again voiced by Stephen Fry – launching Sunday

The next instalment in Honda’s new ‘What if? What’s next?’ campaign – again voiced by Stephen Fry – airs this Sunday December 5 via a new 30 sec TVC to launch the all new Honda Insight.

Created by DraftFCB, Melbourne, the new commercial sees the Insight go through its paces in the bright vibrant world of gaming. The campaign also features Outdoor, “hijack” placements in MX, magazine, and digital work from DT Digital.

VIEW THE COMMERCIAL

Says DraftFCB, Melbourne creative director, Mat Garbutt: “Once again Honda has a great story to tell and it’s satisfying bringing that story to life. This is a car designed to be fun  – you don’t need to be a CSIRO scientist to drive this hybrid (and very nice people they are too..) -and so bringing the playful interactivity to life within a gaming environment clearly demonstrates this intention.”

Says Honda’s senior marketing manager Kevin Lillie: “The new Insight was designed to be the fun playful hybrid. Its interactive dash makes the job of reducing fuel consumption fun rather than a bore, and it was this playfulness that we wanted to capture. People don’t need lectures on carbon footprints. They want fun cars that do the right thing. And with this car priced about $10,000 less than other hybrids, this is a car that is accessible to real people, and I think the campaign reflects this.”

Agency: DraftFCB, Melbourne

Music and Audio: Nylon Studios