Honda claims all-new Civic Hatch will ‘outsmart the wind’ in new spot via DraftFCB, Melbourne
July 2 2012, 12:09 pm | | 8 Comments
Punters are promised they will ‘outsmart the wind’ in a new spot promoting the all-new Honda Civic Hatch via agency DraftFCB, Melbourne.
8 Comments
The first thing I think of when buying a car is ‘oooh, I wonder if this is more or less wind resistant then a Hyundai’.
Terrible planning, exposed by average creative.
Out of interest – do we get credits with that?
Interested in who directed and did the post…?
Directors were TWiN (Josh and Jonathan Baker) at The Sweet Shop. Produced by Nicole Crozier.
VFX were completed by Fuel.
Graded by Ben Eagleton at Fuel.
the mid 2000’s call and want their grade back.
It has a nice visual hook that actually relates to the product and a specific benefit.
The locations are well chosen and photographed, and the tone feels good for Honda.
Smart.
Does look old
Good looking work. Well done DraftFCB and team.
Tough premise that called for a smart idea. Seems DraftFCB solved this problem well. Looks bang on brief and the detail in the art direction is faultless. Above all, it’s a genuine pleasure to watch… several times over.