Honda Australia launches new ‘Be Bold’ campaign on Palace Cinemas’ screens
Honda Australia announces the extension of its partnership with Palace Cinemas, continuing as naming rights sponsor.
Kevin Lillie, Honda Australia marketing manager said Honda’s year-long sponsorship of Palace Cinemas had been so successful that it was an obvious choice to continue.
Says Lillie: “Partnering with Palace Cinemas has allowed us to talk to our customers in a really enjoyable and engaging environment. Honda has come alive on the big screen and we’re excited to be extending our partnership with Palace Cinemas.”
The sponsorship will see Honda commercials played on all Palace Cinema screens, including the all-new Civic Hatch TVC and ‘Be Bold’ content piece that explores the process of designing the Civic Hatch. The content piece is narrated by exterior design development leader, Noriaki
Masuta, who provides insight into challenges faced by engineers and the inspiration behind the
sleek, aerodynamic design.
7 Comments
I’d definitely go to the movies to see this. I love the narrative and I really enjoyed the sub-plot along with the dramatic cinematography and great talent – this is a winner.
That is truly awful… Good time to pop out and grab a choc top.
I’ll bet this was a Media Company idea sold directly to the client.
If it advertises one thing well, it is the importance of keeping an ad agency involved in all brand communications.
Well said Gladys, this truly is a spud, if you weren’t in the cinema for a short nap already, this would have put you to sleep immediately.
…and this is from the brand that brought us the mother of all cinema ads – “The Impossible Dream”.
this will make you walk out for sure. what a utter indulgence to achieve boring your audience.
With your flair for words, you should be a copywriter Gladys.
It is downright cruel to play this piece of shite anywhere people do not have instant access to a remote which can change the channel.