DraftFCB Melbourne shares the dream with Honda Australia and Palace Cinemas nationwide
Honda Australia has announced a unique partnership with Palace Cinemas across Australia.
The partnership will see Honda commercials played on all Palace Cinema screens, as well as shared communications and value-adding activities with their combined customer bases.
Honda Australia’s advertising agency, DraftfFCB, Melbourne has created a whimsical 15 second Ident film that will appear at the beginning of each screening. The film features Honda’s factory robots dreaming of their favourite film.
Says Mat Garbutt creative director: “It was a joy to be playful and fun with this work and start to reflect the creativity and fun that is at the core of Honda’s innovative culture.”
Says Honda Australia marketing manager, Kevin Lillie: “Within minutes of meeting the Zeccolas [Palace Cinemas’ owners], we knew we were dealing with a company that shared our passion and values. Both companies were founded by visionary individuals with big dreams. Palace Cinemas’ Antonio Zeccola and our Founder, Soichiro Honda both overcame many hurdles and obstacles to see their dreams and visions come to life.”
Benjamin Zeccola, executive director of the family owned Palace Cinemas, said: “At Palace Cinemas, we are striving to provide the optimum entertainment experience and our patrons are entitled to have high expectations. We are very particular about every aspect of our business and we have been seeking a partner with a brand that shared our values. Honda is one of those rare companies. They share our passion for creativity and quality and we both challenge the conventional to bring an outstanding experience to our patrons.”
Credits
Agency: DraftFCB, Melbourne
Creative Director: Mat Garbutt
Art Direction: Stephen Clarke
Writer: Josh Armstrong
Production House: Illoura
8 Comments
Cute…nice animation, good job on the music & sound design….who did it?
WOAH!
Holy shit.
Stop the press.
did they pay Speilberg for this?
are you being a c*#t 12.43?
Music and Sound Design was by Gasinc.
This is DAFT!
Do you work at DraftFCB 2:51? Your mother needs to clean your mouth out with soap.
Smells like ‘butt!