Holmesglen Institute enlists DPR&CO for newly launched brand and enrolment campaign

Victorian TAFE sector leader, Holmesglen Institute, has launched its 2023 student acquisition campaign with creative by DPR&Co.

DPR&Co co-founder and executive creative director, Richard Ralphsmith, said the work would continue to build on Holmesglen’s existing creative positioning of “Learn More, Do More”, but would bring a fresh and memorable twist to the campaign: “Vocational education is a highly competitive sector so achieving cut-through is vital. We have enjoyed creating our first campaign with the Holmesglen team. Our approach to storytelling in this campaign takes place through the eyes of the students’ loved ones and educators, enabling us to establish a deep level of emotion and authenticity.”

Holmesglen director of brand, marketing and student recruitment, Zac Vlahandonis commented that Holmesglen is always open to new ideas: “We felt DPR&Co really understood our different audiences well and how to create greater connections with them through our external communications effort. The campaign heroes our learners showing how Holmesglen can shape someone’s future in truly meaningful ways.”

The campaign profiles two very relatable, but inspiring students who, with the help of the Holmesglen team and their families, were encouraged to achieve their dreams.

The campaign has now launched in multiple formats across BVOD, digital, social and OOH channels and will evolve over the coming 12 months.

Agency: DPR&Co
Co-founder and Executive Creative Director: Richard Ralphsmith
Art Director: Tassy Kontogiannis
Production Company: Sense 6
Director: David Finnegan
Group Account Director: Leanne O’Connor
Account Manager: Carla Brugliera