Happy Soldiers wins Silver and Bronze at Promo + Activation Lions for Tontine ‘Dated Pillow’ work
Happy Soldiers, Sydney scored a Silver and Bronze Lion with their Tontine ‘Dated Pillow’ campaign’ at the Promo + Activation Lions awarded tonight in Cannes.
Only 55 Lions were awarded on the night, with a Bronze Lion going to JWT Melbourne for Melbourne Writers Festival ‘Stories from the street’.
Colenso BBDO, Auckland won New Zealand’s only metal, a Bronze Lion for their Wespac ‘Impulse Saver’. concept.
The Grand Prix went to BV McCann Erickson, Bucharest for their ‘American Rom’ entry for Kandia Dulce.
Of the 2,125 entries submitted in the Promo & Activation category, a 33% increase versus last year, 175 were shortlisted from which 55 were selected as winners by the international jury led by Warren Brown, Creative Founder of BMF Australia.
Along with the Grand Prix a further 5 gold, 17 silver and 32 bronze lions were also awarded.
VIEW THE WINNERS:
6 Comments
They’ll look great in recept…oh.
No, seriously. Awesome. Great idea. Well deserved. Just being jealous and petty.
That’s a genuine big idea.
The pillow is an okay idea. Not a Cannes Lion idea.
Lets be clear – whilst this is a nice idea it doesn’t change the fact that the agency was a disaster.
Have never understood why that pillow campaign has been cleaning up. Congrats to the team at Happy Soldiers for the metal but it’s not original. I was roped into some stupid pyramid marketing scheme thing once a few years ago for an expensive pillow and mattress company out of Europe http://www.wenatex.com.au/ and one of the selling points was that they date stamp their things so you know when to replace them. Felt like they’d been doing it the same way since the 70s.
6.39 let’s be clear. A great idea is a great idea. The creative worked the business didn’t. Cannes rewards creativity. Back in your box.