Garth Agius exits News Limited
Garth Agius left News Limited on Friday after 5 years with the print and digital publisher.
Appointed to a new role of group director of marketing: advertising & integration in 2006 he lead the trade marketing of the News Limited brand to advertisers and agencies, reflecting the combined value of company assets.
During his time at News, Agius developed a trade position around ‘powerful connections’, lead an extensive company wide study into reader’s relationships with mastheads for trade advertisers, drove the company’s association with Cannes and took on responsibility for marketing programs not associated with individual mastheads. The recent body+soul media agency lifestyle check taken by 800+ agency employees one of his final assignments.
It’s understood a number of these functions will continue to beperformed through different divisions. News Limited and Agius agreed onthe change in direction 5 weeks ago and since then conversations havetaken place with creative and media agencies.
Agius told Campaign Brief he’s missed working in the full-service andmedia agency world and is considering re-entering advertising to helpbridge the gap between creative development and channel planning. Priorto joining News Agius spent the majority of his career in full-serviceand media only agencies. News Limited involvement with Cannes remainsin place for the remainder of this year.
3 Comments
Garth is a top bloke who has always championed great ideas. Good luck mate….not that you’ll need it.
One of the truly genuine, nice, talented guys left in the industry.
The agency that snaps him up will reap the rewards ten fold.
All the best Garth.
Catch ya further down the track Garth, the last few years have been a pleasure.