Griffith University targets those who want to ‘know more and do more’ in new campaign via Junior starring comedian Lawrence Leung
August 15 2011, 2:49 pm | | 12 Comments
Griffith University, via agency Junior Brisbane, has launched a TV, online and social media campaign featuring comedian Lawrence Leung, titled ‘Know More. Do More’.
Client: Griffith University
Agency: Junior Brisbane
Creative Director: Jonathan Drapes
Copywriter: Charles Schaefer, Jonathan Drapes
Art Director: Alan Crowne
Account Executive: Natasha Murray
Agency Producer: Georgia Martin
Production Company: Fabric Films
Director: Charlie Ferguson
Producer: Krista Ferguson
DoP: Kevin Scott
Sound: Scott Mulready
12 Comments
Great work, love it. At last some good work out of Brissy
Oh dear.
Nice
Really like it! So refreshing for the cliche uni ad category. Great choice of ‘host’ too- what’s not to love about furry little Lawrence?
Nice one.
It looks quite cool using the red chair and is shot beautifully but the dialogue is a bit on the nose. In saying that, at least it’s something different compared to QUT and UQ, which often seem to forget university is about knowledge at times. It’s not Hurricane Carter but polish the dialogue and performances, and this direction could do quite well for them.
3:34 – Go back to work! At Junior! Probably as a junior!
The red chair device is identical to a famous series of photos taken probably over ten years ago, featuring a red chair in different countries.
Learn to steal better. Or better still, learn to be inspired.
12.30PM – It’s a couch, not a chair – totally different idea!
Great!
Seriously! Is it our job to search all ends of the earth to make sure no one in the history of global marketing has ever done anything remotely similar, or is to just write ads. This …. “it was done in Bangladesh 8 years ago” thing is truly ridiculous. I’m pretty sure they didn’t rip of your “sitting on a red chair thing done 10 years ago”. Unless, completely obsessed by other people’s work – they most likely never saw it. Grow up.
@ 4.35PM
But this ad has someone with a beard in it. Talking.
Both have been done before.
Massive, huge, epic fail.
good work chuck!