Grey Melbourne wins Lean Cuisine
October 22 2010, 11:40 am | | 3 Comments
GreyMelbourne has picked up Simplot’s Lean Cuisine advertising account following a competitive pitch against incumbent Publicis Mojo and BWM.
Billings for the account are estimated at $2-3 million.
The account was put out to pitch following Simplot’s acquisition of the license for the brand from Nestle last December, giving it the rights to distribute Lean Cuisine throughout Australia and New Zealand.
3 Comments
They’ll get grey advertising! BOOM TISH!!!
thatsa cheesy meataball
According to Ad News, it’s a $1.4million account. Even if the spend is the $2-3 million you quote, what sort of media does that buy these days? It’s obviously not a mainstream brand any more. A few shelf wobblers and a bus-side perhaps?