Grey Melbourne wins Gold at One Show Interactive for TAC ‘Everybody Hurts’ web film
Grey Melbourne has taken out a Gold Pencil for their TAC ‘Everybody Hurts’ web film in the Public Service/ Non-Profit – Single category at the 13th Annual One Show Interactive tonight in New York, one of only 22 Golds awarded on the night. Australia’s only other winner was Droga5 Sydney, which scored Bronze for their Virgin Mobile ‘Right Music Wrongs’ work in the Short Form – Single category.
TAC Road Safety and Marketing Senior Manager John Thompson said the hundreds of comments on YouTube – the spot has had 3 million hits so far – were a testament to the powerful message of the montage: “This award is the icing on the cake, knowing that the montage has been viewed by so many people across Victoria and the world,” says Thompson.
“It has proven the powerful effect that emotive advertisements can have on attitudes to driving – they remind people why it’s important to drive safely. The award is a credit to Grey Melbourne for their work with the TAC over 20 years.”
Award winning work is judged by a panel of some of the leading creatives in the digital media space. The Jury lead by Jury Chair Iain Tait (Poke/London) includes, Keith Anderson (Goodby, Silverstein & Partners/San Francisco); Nicke Bergstrom (Mother/New York); Miguel Calderon (Grupo W/Mexico); Jorge Calleja (Wieden Kennedy/Amsterdam); James Cooper (Saatchi & Saatchi/New York); Brian Cooper (Dare/London); Coleen Decourcy (TBWA/New York); Nancy Hartley (SapientNitro/Australia); Neil Heymann (Droga5/New York); Naoki Ito (Wieden+Kennedy/Tokyo); Kris Kiger (RGA/New York); Dan LaCivita (Firstborn/New York); Alex Lieu (42 Entertainment/Pasadena); Matt O’Rouke (McCann/New York); Paulo Perez (Bossanova Films/Brazil); Vivian Rosenthal (Tronic Studio/New York); Stef Selfslagh (Boondoggle/Belgium); Geoff Teehan (Teehan+Lax/Canada); Nina Thelberg (B-Reel/Sweden); Raphael Vasconcellos (Agencia Click/São Paulo); Johnny Vulcan (Anomaly/New York); Rick Webb (Barbarian Group/New York) and Yanyan Yang (OgilvyOne/Beijing).
“This year we saw a 20% increase in entries from around the world, more importantly we saw a some of the best creative digital solutions for brands,” said Kevin Swanepoel, President the One Club. “Gone are the days of creating cool digital gimmicks, today’s digital agencies are creating smart business solutions”.
Presenters at One Show Interactive included Kris Kiger from R/GA, Nick Parrish from Contagious, Matt O’Rourke from McCann Erickson, Nicke Bergstrom from Mother and Robert Wong from Google.
The One Show Interactive’s top Pencil winners include:
Goodby, Silverstein & Partners/San Francisco – 4 Silver, 4 Bronze
DDB/Stockholm – 1 Gold, 2 Silver, 2 Bronze
Wieden+Kennedy/Portland – 3 Gold, 1 Silver
BBDO/New York – 1 Gold, 2 Silver, 1 Bronze
The Martin Agency/Richmond – 2 Gold, 1 Silver
Tribal DDB/London – 2 Gold, 1 Silver
Crispin Porter + Bogusky/Boulder – 2 Silver, 1 Bronze
Pereira & O’Dell/San Francisco – 1 Silver, 2 Bronze
Winners included fashion label UNIQLO’S “Lucky Switch” from Dentsu/Tokyo, the John F. Kennedy Presidential Library’s “We Choose the Moon” website by The Martin Agency, “Monopoly City Streets” by Tribal DDB in London and Gatorade “Replay” by TBWA\Chiat\Day/Los Angeles.
Best of Show was awarded to the Nike Livestrong Foundation “Chalkbot” by Wieden+Kennedy/Portland. The experiential campaign allowed users to text messages through their cell phones, online and Twitter to the Chalkbot, which was a robot that “chalked” inspirational messages along the Tour de France for riders and spectators to see.
A complete list of the 2010 One Show Interactive Gold, Silver and Bronze Pencil winners and finalist entries (including agency and award title) can be found HERE.
8 Comments
Where the hell are all the Australians! Only ones here are me and Jay Benjamin. And we don’t really count…as Australians.
Great film well deserved. I love the fact that they recycled all their work from the past into something new and even more powerful. Keep up the great work, you are making a difference.
How many awards has Grey won for the TAC? It would have to be the most lucrative client in the history of Australian advertising from an awards point of view.
Not criticising…
Hey Lynchy,
This really resonated with me. I think it’s worth posting as an article in it’s own right. I think we should really inspire each other rather than just tearing strips off each other. This industry beats the crap out of us, and we’re all great at judging everyone else’s creativity and making them feel shit about themselves when really we’re all on our own personal journey.
http://www.ted.com/talks/elizabeth_gilbert_on_genius.html
It’s great man. It really brings meaning to my life as a creative person and makes me feel like anything is possible really. Please spin it how you will but it’s something that all of us desperately need to see and hear.
Cheers,
Annon!
No one should have the right to call their website Ted.com except Ted Horton, whose wisdom on advertising and so much more deserves its own bookmark.
Congratulations to Nigel and everybody else involved in the outstanding TAC work over the years. Very well deserved.
For twenty years Grey have mad advertising that is powerful, sometimes judged too powerful, for community taste.
As a kid I remember the slogan ‘Declare war on 1034’.
Today, despite the population doubling in Victoria, thanks to this campaign and leaps in sfatey technology the annual road toll in Victoria is mid 300’s.
To every single person who has worked onn this account over twenty years…you have nmad a real difference.
This is a well deserved win.
Perhaps Saatchi client ‘Chippendale Printers’ might think about moving there account….
Hey 11.22.
Nice that you are so positive.
Now learn to spell your own name.
Dumb ass