George Patterson Y&R, Sydney snares top blogger Tiphereth Gloria for new social media role
GPY&R Sydney has boosted its social media capability with the appointment of leading strategist Tiphereth Gloria as social media manager.
Gloria joins the team from Amnesia Razorfish where she has been running social media marketing and brand campaigns for Channel 9, Microsoft Windows 7, Aussie Home Loans, Pepsi Australia, World Vision, and Carnival Australia.
Prior to Amnesia, Gloria has held numerous positions over the last twoyears, according to her Linked-In profile: Executive Producer/Head ofDigital Production at The Campaign Palace; Executive Producer, Digital,Sydney at Leo Burnett; Head of Digital at Brave New World; DigitalCommunications Consultant at Westpac Banking Corporation; DesignDirector & Marketing Manager at Afficionados of the Nod; Businessowner/ Producer/ Client Services director at The White Lab.
GPY&R digital director Todd Martin said Gloria’s hire was a coupfor the agency, given her long experience and outstanding strategiccredentials: “Tip is the author of www.digitaltip.com.au, a socialmedia marketing and social strategy blog. Last year, she broke theHabitatUK Twitter Hashtag Spam story which shattered all records onSocial Media Today and was picked up by leading news sources globally.She’s also a featured blogger on pre-eminent aggregation site of topglobal social media bloggers, Social Media Today.”
Gloria said that social media was a keystone of digital communicationsstrategy and was driving the transformation of brands: “So many timessocial is sold in as a campaign strategy that disappears after a fewweeks. Working with dedicated strategy planning team at GPY&R willmake a huge difference to integrating social as part of their clients‚brand strategy.”
Gloria is also programming director and founding member of Social MediaClub Sydney which is the local chapter of Social Media Club, aninternational organisation designed for social networking and sharingknowledge of social media case studies.
10 Comments
A little late to the party, there GPYR. Most other agencies have had a social media expert for a year. BMF, Leo Burnett, Clemenger. Even your sister agencies like Wunderman and the Palace had them long ago. The sleeping giant is still asleep at the wheel. Sheesh
@11:15
Fuck it must be awesome to be you.
One of the best in the business….and a really nice chick to boot! Good on you Tip.
Brad: thanks so much.
Anonymous: yes it is pretty awesome being me
Anonymous: For all the other agencies with social media capabilities for “a year” BMF employed my former colleague Digital PR Manager Angela Graham in late Dec 2009, and I haven’t seen anything notably social coming out of the other agencies you mention unless you mean the YouTube video for Berlei being promoted today by TCP?
Have some dignity Tippy. Keep your head below the parapet unless you’ve got something coherent to say.
Tip… can I call you Tip? Look I don’t know you, but here’s a free tip for you. I think you’ll find Anonymous @7:50 wasn’t addressing you but rather the previous Anonymous comment @11:15 (I believe the little squiggly ‘a’ symbol thing-y means ‘at’ but hey I’m not all that Social-savvy so I could be wrong) therefore, by deduction, 7:50 was actually sort of defending you. Not that I doubt for a moment that it’s still awesome being you nevertheless.
Thanks Anonymous 3. You are indeed correct and I completely missed the @11.15. User error on my part.
As this thread shows, Tip’s off to a great start already…
3.18pm
By “great”, do you mean that she’s working the social media echo chamber with gusto?
That’s all these so-called social media gurus seem to do.
“By “great”, do you mean that she’s working the social media echo chamber with gusto?”
Best quote this month.